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1. Selling Company’s Capital
2. Cubicle Signage
3. Certification for Training
4. Employee Rentention Program
5. Customer Capital
6. Top Customer Recognition
7. Dealer / Franchiser Signs & Recognition
8. Point of Purchase (POP)
9. Point of Sale (POS)
10. Structural Capital
11. Merger & Acquisition
12. Mission, Vision, Core Value Statements
13. Dedication & Memorial Signage
14. Contribution Signage
15. Directional & Informational
Contribution Signage
17. Business Gifts
18. Researching for new Customers

Corporations allocate monetary assets in three consistent ways

  • Human Capital
  • Customer Capital
  • Structural Capital

Human Capital

This is the money spent on the company’s employees, or the branding of the company itself.

  • Cubicle Signage
  • Certification of training
  • Employee Retention Program
  • Outstanding Performance
  • Retirement Recognition